Our Vision

“Consumers deserve widely accepted standards to distinguish green from greenwashed. These criteria will allow true certification of sustainable practices in hotels and resorts as well as other travel suppliers. They will give travelers confidence that they can make choices to help the sustainability cause. They also will help the forward-thinking suppliers who deserve credit for doing things right.”

— Jeff Glueck, Chief Marketing Officer, Travelocity/Sabre

Our vision is to be a worldwide leader in customer satisfaction and an industry leader in preserving indigenous communities, cultures, and nature by 2025.

Tourism can generate significant direct and indirect revenue for a country, and sustainable responsible tourism can reap enormous benefits for the local population, such as increased family income, improved health, education, and infrastructure. It can be an excellent avenue for educating customers about environmental conversation practice and preservation of local culture... Or it can wreak havoc on the locals by exploiting local labor, overburdening infrastructure, polluting the environment, and widening the gap between rich and poor. Sadly, many tour operators don't meet most of the criteria for sustainable tourism. And although many companies tout themselves as "eco-friendly" and "responsible", few truly live up to these standards. This is where certification comes in.

It is our vision that Native Tours will be a model for the Latin American tourism industry by increasing the visibility of sustainable eco-tourism and raising the standards for other tour operators in the region. By supporting certified sustainable tour operators such as Native Tours, travelers can maximize social and economic benefits to the local communities while preserving the culture and environment of the places they visit. They can make their vacation count!